FACE and CARL MARTIN will work closely together on all commercial aspects to grow the future development of the brand.

"CARL MARTIN, known for their high quality products and extensive knowledge about the demands of a musician perfectly fits into our current portfolio of brands for the MI market", says Thomas Hübner (Division Manager, FACE MI Retail).

Soren Jongberg (Founder, CARL MARTIN) adds: "In essence our passion is to develop, engineer and manufacture top quality products for musicians and sound engineers. We are lucky the market has been very supportive to Carl Martin and grateful for the recognition. On the other hand, we are not a big company and needed to extend our Marketing & Sales efforts in a changing industry. Therefore we look forward to partner up with FACE, who has proved to be successful in commercializing brands like ours. When talking to the owners of other brands, FACE earned great respect and trust, so I felt this was the right move for us. I strongly believe that the two of us are very complementary and together we can achieve more."

Karel de Piere (CEO, FACE bvba): "Our partnership aims to create strong synergies between the brand, our retailers and musicians. We will strongly invest in a pan European Sales and Marketing program to strengthen the brand awareness, to support our sales channel and to connect with our final customers the musicians.
Intensifying the relation with you, our dealer network, we will create an easy access to the brand and we will stimulate the demand with all aspects of marketing activities like dealers events, social media, press, artists, end-user shows, etc. Working together with all parties involved will result in profitability, constant revenue for all of us and lead to great music - our mutual passion and drive."

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‍About CARL MARTIN
ESR (East Sound Research) was founded in 1990 as a professional PA sound rental company. Shortly after we began producing custom made audio equipment.
Our goal was from the very beginning to develop and produce products for the demanding professional musician, with a superior sound quality and features not seen on any other guitar effect pedal. As a result of that our first guitar effect pedal, The Hot Drive’n Boost, was introduced in 1993.
Due to our extensive knowledge of the professional music industry, and our contacts with a wide range of demanding musicians, we have been able to maintain a high quality of products and now have a range of 44 high quality guitar effect pedals, with more to come in the future.
In 2005 we released our first point point handmade tube amplifier the Custom Shop 50, the line now includes heads,- cabs as well as a bass system.