Mr. De Pauw will be responsible for the commercial strategy and the development of the organization to support the continuous growth of the business. In this new challenge, he joins FACE's board of directors alongside CEO Karel De Piere and CFOO Youri Benoit.

"For years I've been fortunate enough to work with highly qualified people at FACE and together we’ve set a remarkable growth path. In order to keep the same pace we felt that we were understaffed at the Executive Directors level. With the creation of the new CCO - Chief Commercial Officer role we are confident that Sam can set the benchmark for the future and deliver on exceeding our customer's every expectations", comments Karel De Piere.

"Sam's experience in the industry, skills and knowledge will allow him to lead our teams to further develop our AV hardware, software and services offerings and align our internal resources to meet the company's commercial and strategic objectives."

De Pauw continues: "I'm excited to join the multidisciplinary FACE organization and look forward to managing highly qualified teams. The company has a solid structure, experienced personnel and is well reputed in the EMEA Distribution and Installation markets. I'm convinced that all necessary ingredients to implement additional synergies and continued business development are present."